Sap Commerce and Marketing Cloud

The first experience of your Customer has to be engaging and seamless. SAP C4/HANA Commerce cloud makes your commerce portal a platform your Customers will love to engage on with you<br /> Create relevant in the moment Marketing campaigns, get insights into your Customer preferences are and convert your fans into your Customers using SAP C4/HANA Marketing solution
SAP-Hybris-Commerce-Marketing

Customers today not only want a great online experience but want more convenience, more information, quick buying process, easy access to product information and an independent buying process with least interference of anyone.

SAP Commerce Cloud enables organizations to become omnichannel, helps in delivering context which is relevant to a Customer’s needs and preferences and helps businesses move a speed to meet and exceed customer expectations by unifying several processes to provide One Customer experience

SAP Commerce Features

PROVIDE RELEVANT INSIGHTS AT THE RIGHT TIME
PERSONAL TOUCH IN CUSTOMER INTERACTIONS
SERVICE CUSTOMER’S PER THEIR CHOICE OF CHANNEL
BE FLEXIBLE, BE AVAILABLE ANYWHERE/ANYTIME, BE MOBILE
ACCESS TO BACKEND INTERGATED SYSTEMS IN REAL TIME

SAP Commerce Architecture

SAP-Hybris-Commerce-Marketing

SAP Marketing Cloud

Marketers today are bombarded with enormous volumes of data – This makes it crucial for Marketers to perform Marketing activities which can be relevant and contextual to Customers and which can result in a ROI which is clearly visible.

SAP Marketing Cloud Solution provides the capability of contextual marketing by feeding marketers with real time insights into Customers and their sentiments, buying behavior and preferences, identifying Customer interest across all channels, maturing the Customer information continuously and leveraging this data into the Predictive analytics to perform marketing activities like never before.

SAP-Hybris

SAP Marketing Cloud Overview

SAP-Hybris-Marketing

CONTEXTUAL TRAGETING

Get real time intent signals into Customer’s buying cycle and browsing behavior to feed this information into templates which contain single view of all dynamic customer content to provide relevant and contextual content based on a Customer’s specific needs and interests

MARKETING DATA MANAGEMENT

Gain insights into known and unknown customers, identify customer interest and create a 360 degree view across all channels, visual analytics of customer behavior and interactions across all channels

PREDICTIVE MODELS

Leverage thousands of algorithms in real time on marketing data, do predictive scoring to understand buying propensity, several scores for contacts like sentiment score, several classifications of Customers optimize, maintain and execute several models for precise targeting

SEGMENTATION

Slide and dice data in real time to create high performance customer segmentation in real time, leverage high flexibility on data sources including unstructured data from various channels, including non sap data and geospatial data, provide personalized experience to customers by utilizing unlimited ways of personalizing messages for target groups in any execution channel

RECOMMENDDATION

Leverage predictive analytics to analyze past purchasing behavior to provide context relevant recommendations, enhance cross sell and upsell and leverage standard integration with Hybris commerce to get end to end customer information

CUSTOMER VALUE INTELLIGENCE

Analyze Customer portfolio based on current and potential value of customers, identify strength and weakness in a customer relationship by using balanced scorecards, scoring of interactions, detect trends and patters from time series analysis and get personalized engagements using insights

MARKETING PLANNING

Budget planning, distribution and consumption for all levels of the organization, embedded analytics on all relevant dimensions, integrated calendar view of campaigns , view campaign key figures based on several parameters