Marketers today are bombarded with enormous volumes of data – This makes it crucial for Marketers to perform Marketing activities which can be relevant and contextual to Customers and which can result in a ROI which is clearly visible.
SAP Marketing Cloud Solution provides the capability of contextual marketing by feeding marketers with real time insights into Customers and their sentiments, buying behavior and preferences, identifying Customer interest across all channels, maturing the Customer information continuously and leveraging this data into the Predictive analytics to perform marketing activities like never before.
Get real time intent signals into Customer’s buying cycle and browsing behavior to feed this information into templates which contain single view of all dynamic customer content to provide relevant and contextual content based on a Customer’s specific needs and interests
MARKETING DATA MANAGEMENT
Gain insights into known and unknown customers, identify customer interest and create a 360 degree view across all channels, visual analytics of customer behavior and interactions across all channels
Leverage thousands of algorithms in real time on marketing data, do predictive scoring to understand buying propensity, several scores for contacts like sentiment score, several classifications of Customers optimize, maintain and execute several models for precise targeting
Slide and dice data in real time to create high performance customer segmentation in real time, leverage high flexibility on data sources including unstructured data from various channels, including non sap data and geospatial data, provide personalized experience to customers by utilizing unlimited ways of personalizing messages for target groups in any execution channel
Leverage predictive analytics to analyze past purchasing behavior to provide context relevant recommendations, enhance cross sell and upsell and leverage standard integration with Hybris commerce to get end to end customer information
CUSTOMER VALUE INTELLIGENCE
Analyze Customer portfolio based on current and potential value of customers, identify strength and weakness in a customer relationship by using balanced scorecards, scoring of interactions, detect trends and patters from time series analysis and get personalized engagements using insights
Budget planning, distribution and consumption for all levels of the organization, embedded analytics on all relevant dimensions, integrated calendar view of campaigns , view campaign key figures based on several parameters